A comprehensive integrated marketing strategy helps a financial lending partner break through a crowded market.

The financial lending space is inundated with competition.

This financial lending partner had tried different acquisition efforts to reach small to medium-sized businesses in the past that proved mostly unsuccessful. Direct Mail was the only channel that had been able to convert prospects for them, but it was incredibly expensive.

Find out how I helped them exceed their target KPI and lower their costs with an integrated marketing approach.

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Partner program uses email to convert customers