My purpose is to make your life easier - while also helping you to shine.
Experience
After completing my MBA in Marketing in 2007, I started my Marketing career in the social media space just as the industry was working to figure out how to monetize this new channel. From there, I spent about eight years working for various marketing agencies in San Diego, broadening my experience with different channels (digital, direct, traditional, eCommerce, and more) and among various types of industries, both B2B and B2C.
Hungry to expand my experience beyond the implementation of strategies brought to us by our clients, I switched gears and went client-side. The next half of my career was spent with a mix of strategy and implementation, building brand identities, creating go-to-marketing strategies, and implementing integrated marketing strategies.
Specialties
I believe strongly that any campaign should be created with the whole customer journey in mind. I specialize in building strategic workflows that focus on every step of the customer’s path - from building awareness and getting the customer to engage with relevant content to sharing content that teaches them why they should consider your brand, and finally…conversion and nurture. I can build content for one part of that journey, optimize existing content, or build your whole journey from the ground up. Whatever you need - I’m here to help!
Rates
Project Based
Most people typically have a specific project in mind that they need help with. Maybe it’s building an email campaign, or maybe it’s building some content for your website or social channels. Whatever the project, I can build an estimate around your needs.
Hourly
Sometimes people know they need help, but they’re not sure where to start. Other times, people know they need help, and it’s a little of everything. In those cases, I can offer a flat hourly fee rate.
Whatever you need, I can make it happen.
I’m used to wearing many hats and working in high-paced environments. I can be as involved as you like, and I’m happy to take the lead or follow along and fill in the gaps.
If you’re struggling to get everything on your list done, let me help you shine.